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1. Buzz Marketing in Startups - A case study on the online dating service Mazily
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The aim of thhis thesis is to explore and describe the phenomenon of buzz marketing in the context of a resource-limited startup. The focus of the study is on the organization’s perspective to buzz marketing and how companies can encourage third parties to amplify their marketing messages. LÄS MER
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