Sökning: "Ella Westrin"
Hittade 1 uppsats innehållade orden Ella Westrin.
- Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : The aim of thhis thesis is to explore and describe the phenomenon of buzz marketing in the context of a resource-limited startup. The focus of the study is on the organization’s perspective to buzz marketing and how companies can encourage third parties to amplify their marketing messages. LÄS MER