Sökning: "Ellen Brantemo"
Hittade 1 uppsats innehållade orden Ellen Brantemo.
1. Sustainable conscious fashion consumption from the perspective of Generation Z : - With a focus on motivations.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : The purpose of this thesis ‘Sustainable conscious fashion consumption from the perspective of Generation Z - With a focus on motivations’ is to provide the reader with deeper knowledge about Generation Z’s perception of sustainable conscious fashion and what motivates them to choose sustainable consumption. Further, this research gives insight into the decision process among Generation Z regarding fashion apparel. LÄS MER
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