Sökning: "Ellen Flodin"

Hittade 2 uppsatser innehållade orden Ellen Flodin.

1. 1. Service Firms in an Early stage of Internationalization

   Magister-uppsats, Ekonomihögskolan, ELNU

   Författare :Ellen Flodin; Frida Jansson; [2012]
   Nyckelord :Service firms; Early internationalization; International business school; International entrepreneurship; Strategy research; Barriers; Enablers and the Norwegian market;

   Sammanfattning : Purpose The aim of this study is to explore, describe and analyze how service firms overcome barriers of internationalization at an early stage. Thus, this study is aiming to increase a better understanding of what kind of preconditions these firms have in the very early stages of internationalization. LÄS MER

3. 2. Den Digitala teknikens påverkan på resebranschen och dess marknadsföring

   Kandidat-uppsats, Ekonomihögskolan, ELNU

   Författare :Ellen Flodin; Sandra Persson; [2011]
   Nyckelord :;

   Sammanfattning : The intention of this essay has been to investigate how the new digital technology has affected the tourism industry and marketing, as well as how travel agents and tour operators adapt to this. We also aimed to get a broader view of how the future might look like when it comes to marketing and virtual service landscapes. LÄS MER