Sökning: "Ellen Håkman"

Hittade 2 uppsatser innehållade orden Ellen Håkman.

1. 1. Industry Brands and Enchantment: How Disenchantment of the Mental Health App Industry Brand Influences Companies Within the Industry

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Olivia Hagman; Ellen Håkman; [2022-08-04]
   Nyckelord :Industry Brands; Mental Health Apps; Enchantment; Disenchantment; Consumer Perceptions; Industry Image; Industry Aura; Stigma;

   Sammanfattning : Enchantment is at the heart of most marketing and branding operations, therefore, there is reason to believe it is part of the broader picture of the more unexplored concept of industry brands. To study how enchantment discourses of industry brands influence companies, we employ the rich context of an industry brand that has received mixed reviews in terms of its ability to appeal to consumers, namely mental health apps. LÄS MER

3. 2. Konsumenters varumärkesupplevelse av hållbarhet vid köp av sportkläder

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Ellen Håkman; Mathilda Persson; [2020-02-20]
   Nyckelord :Varumärkesupplevelse; Hållbarhet; Sportkläder;

   Sammanfattning : .... LÄS MER