Sökning: "Ellen Kavmark"

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  1. 1. Influences Behind the Success or Failure of Private Label Goods : A Study of Four Private Label Products

    Kandidat-uppsats, Internationella Handelshögskolan

    Författare :Sanna Sandahl; Carina Powers; Ellen Kavmark; [2012]
    Nyckelord :Marketing; Branding; Consumer Behavior; Private Label; and Supermarkets;

    Sammanfattning : Background and Problem: Consumer behavior has become a topic of great interest in today’s society. Considering todays competitive markets it is imperative that companies understand the needs and actions of their customers. There are many influences behind consumers’ decisions of choosing one brand over another. LÄS MER