Sökning: "Ellinor Ölander"

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  1. 1. Vad sägs om marknadsföring : En studie av 20 artiklar i svensk bibliotekspress

    Magister-uppsats, Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan

    Författare :Ellinor Ölander; [2007]
    Nyckelord :folkbibliotek; marknadsföring; bibliotekstidskrifter;

    Sammanfattning : The aim of this thesis is to research if and in that case how, marketing of Swedish public libraries is used as a possible work method in a time when they are marked by changes in the form of cut backs and technical innovations. With a strive to get an overview by the possible debate I have chosen to do a closer exam of 20 texts published in five of the biggest Swedish library publications during a period of 20 years. LÄS MER