Sökning: "Ellinor Ölander"
Hittade 1 uppsats innehållade orden Ellinor Ölander.
1. Vad sägs om marknadsföring : En studie av 20 artiklar i svensk bibliotekspress
Magister-uppsats, Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap / BibliotekshögskolanSammanfattning : The aim of this thesis is to research if and in that case how, marketing of Swedish public libraries is used as a possible work method in a time when they are marked by changes in the form of cut backs and technical innovations. With a strive to get an overview by the possible debate I have chosen to do a closer exam of 20 texts published in five of the biggest Swedish library publications during a period of 20 years. LÄS MER
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