Sökning: "Elsa Hannar"

Hittade 1 uppsats innehållade orden Elsa Hannar.

  1. 1. The Digital Natives - Generation Z - How to create trust within the new generation of e-shoppers

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Elsa Hannar; Karl Westerling; [2011]
    Nyckelord :E-commerce; consumer trust; individual trust propensity; mediation;

    Sammanfattning : The online market is now more vivid than ever; there is a brisk inflow of new customers, companies, goods and money. Never before have so many companies expressed interest in going online. The sharpening competition increases the importance of the new online customers, the young customers of Generation Z. LÄS MER