Sökning: "Elsa Perpiñá Subiñas"

Hittade 2 uppsatser innehållade orden Elsa Perpiñá Subiñas.

1. 1. A Logo is Worth a Thousand Words – A Study of Heritage Brands through Logo Redesign

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Hinz Chan; Elsa Perpiñá Subiñas; [2019]
   Nyckelord :Heritage brands; brand attitudes; perceived brand authenticity; logo redesign; brand management; Business and Economics;

   Sammanfattning : Thesis purpose: The combined research on the effects of logo redesign on heritage brands is underdeveloped. Therefore, we contribute with insights to this nascent subject and provide inspiration for others to continue. LÄS MER

3. 2. Victoria’s Secret: Are Tables Turning in Heaven?

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Elsa Perpiñá Subiñas; [2019]
   Nyckelord :Victoria s Secret; branding; brand management; brand identity; brand orientation; market orientation; master case series; Business and Economics;

   Sammanfattning : Whenever you walk into a Victoria’s Secret store, watch the annual runway, or encounter the brand’s angels, you feel like your prayers have been answered and you made it heaven. The brand offers such an exquisite, sexy, and seductive experience to both women and men. LÄS MER