Sökning: "Elsi Hartikka"

Hittade 1 uppsats innehållade orden Elsi Hartikka.

  1. 1. Clothing that Makes You Feel: The impact of anticipated emotions on purchase intention of sustainable clothing

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Elsi Hartikka; Laura Rubio Labat; [2016-09-21]
    Nyckelord :Anticipated Guilt; Anticipated Pride; Organic Cotton; Sustainability; Theory of Planned Behavior;

    Sammanfattning : This study aims to shed light on the role of emotional aspects in sustainable clothing consumption in order to better predict and understand young consumers’ purchase intentions. It aims at contributing to the existing sustainable decision-making literature in the context of organic cotton clothing. LÄS MER