Sökning: "Elvira Hammarström"
Hittade 1 uppsats innehållade orden Elvira Hammarström.
1. Femvertising: Dagens fluga eller tidlös fullträff?
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this study is to investigate how femvertising, in specific advertising which aims to encourage female empowerment, is perceived by two generations of women and if it affects their attitudes toward an ad. The study is a replication of the previous study Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects presented by Åkestam, Rosengren and Dahlén (2017). LÄS MER
Resultatsidor:
1