Sökning: "Elvira Lundell"
Hittade 1 uppsats innehållade orden Elvira Lundell.
1. Marketing Innovation During a Crisis : A case study on the responses of Swedish SMEs to the COVID-19 pandemicKandidat-uppsats, Jönköping University/IHH, Företagsekonomi
Sammanfattning : Background: The economic crisis derived from the COVID-19 pandemic has an impact on the global economy and Swedish small and medium-sized enterprises are challenged to adapt their practices to the new consumer buying behaviour. As a response to economic crises, where consumer buying behaviour changes, companies are forced to innovate their marketing methods. LÄS MER