Sökning: "Elyse Van Zandvoort"

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  1. 1. Exercising power through CSR communication on Facebook : Insights from the oil industry

    Magister-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Författare :Elyse van Zandvoort; [2016]
    Nyckelord :Corporate Social Responsibility; communication; social media; discourse; power; oil industry;

    Sammanfattning : Corporations are increasingly using social media as a tool for communicating Corporate Social Responsibility. Marketing researchers have conducted ample research on the topic, however, a communication perspective is missing. LÄS MER