Sökning: "Emelie Carlsson Apelqvist"
Hittade 1 uppsats innehållade orden Emelie Carlsson Apelqvist.
1. The use of branding Strategies within Swedish Craft Brewing
Kandidat-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Branding strategies is an important theme in business research. The purpose of the study was to explore how the growing industry of craft brewing are using branding strategies in order to strengthen their brand. The study was based on the theory of Kapferer’s brand identity prism and Keller’s Brand Equity model. LÄS MER
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