Sökning: "Emelie Erdeljac"

Hittade 2 uppsatser innehållade orden Emelie Erdeljac.

1. 1. Competition in the Swedish grocery market An empirical study using the Boone-indicator

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Emelie Erdeljac; [2014-07-22]
   Nyckelord :;

   Sammanfattning : Boone (2008) proposed a new way of measuring competition based on relative profit differences. This way of measuring competition has theoretical superior properties than other common measures of competition used today. LÄS MER

3. 2. Quality perception through advertisements : A study of anti-age moisturizers

   Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Författare :Emelie Erdeljac; Gloria Dezert; Katarzyna Walkowicz; [2011]
   Nyckelord :Quality perception; advertising; consumer perception; printed advertisement; anti-age moisturizer; consumer behaviour; Kvalitetsuppfattning; reklam; konsumenters uppfattning; tryckt reklam; anti-age kräm; konsumentbeteende;

   Sammanfattning : Purpose: The purpose of this thesis is to identify particular features and attributes  that communicate quality in printed advertisements in order to further understand consumer perception of these quality features. Background: Nowadays, cultural images of youthfulness are promoted by media and advertising. LÄS MER