Sökning: "Emelie Hagesund"

Hittade 1 uppsats innehållade orden Emelie Hagesund.

  1. 1. It Came Across My Feed! : A Study on Social Media’s Impact on Social Influence, Self-Expression and Decision-Making of Home Furnishing Consumers

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Emelie Hagesund; Arijana Kapic; [2017]
    Nyckelord :consumer behavior; social media; social influence; self-expression; the decision-making process; home furnishings;

    Sammanfattning : Social media is changing consumer behavior to an extent we yet not know the full consequences of. This thesis looks at three aspects of consumer behavior: social influence, self-expression and the decision-making process which are all impacted by the ever increasing presence of social media. LÄS MER