Sökning: "Emelie Lillskog"

Hittade 2 uppsatser innehållade orden Emelie Lillskog.

  1. 1. Mind The Gap Between Your Intelligence And Choice Architecture

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Amanda Liljevall; Emelie Lillskog; [2023-07-03]
    Nyckelord :Cookie consent notices; cookie banner; choice architecture; consumer choice behaviour; general data protection regulation; GDPR; online privacy; web content analysis;

    Sammanfattning : Digital footprints of online behaviour are now possible to gather through the use of cookies. As a result, consumer activities once considered private are now monitored and used by online businesses and marketers, providing them with information about who we are, what we think, and what we like. LÄS MER

  3. 2. På vilket sätt påverkas konsumenter av företags kommunikation omhållbarhet? : En studie om konsumenters förtroende, attityder och köpintention

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Filippa Johnsson; Emelie Lillskog; [2021]
    Nyckelord :Sustainable marketing communication; Greenwashing; Trust; Attitudes; Purchase; Purchase intention; Consumer behaviour; Hållbar marknadskommunikation; Greenwashing; Förtroende; Attityder; Köp; Köpintention; Konsumentbeteende;

    Sammanfattning : Purpose: The purpose of the study is to investigate the ways in which sustainable market communication and greenwashing affect consumers' trust, attitude and purchase intention. We will also examine the relationship between consumer trust and attitudes towards companies and the customers' purchase intention. LÄS MER