Sökning: "Emelie Sandberg Fransson"

Hittade 1 uppsats innehållade orden Emelie Sandberg Fransson.

  1. 1. Bubblan som sprack - Isabella Löwengrips kriskommunikation genom bloggen

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Emelie Sandberg Fransson; Petra Olgarsson; [2020]
    Nyckelord :Isabella Löwengrip; Image Repair Theory; Self-Presentation Theory; rhetoric textual analysis; crisis communication;

    Sammanfattning : The research conducted in The Bubble That Burst – Isabella Löwengrip’s Crisis Communication Through Blog Posts aims to answer how Isabella Löwengrip attempted to save both her and her companies images during a crisis in the fall of 2019. Benoit’s Image Repair Theory and Goffman’s Self-Presentation Theory were combined to create the framework of this study. LÄS MER