Sökning: "Emelyn Celis"

Hittade 1 uppsats innehållade orden Emelyn Celis.

  1. 1. Hur konsumenter ser på att prova kläder genom augmented reality : En kvalitativ studie om hur konsumenter upplever klädprovning genom mobile augmented reality

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Emelyn Celis; Alicia Edberg; [2022]
    Nyckelord :Augmented reality AR ; Mobile augmented reality MAR ; Mobile phone; Application; Virtual and Experience; Augmented reality AR ; Mobile augmented reality MAR ; Mobiltelefon; Applikation; Virtuell och Upplevelse;

    Sammanfattning : Augmented reality has in recent years become a topic that’s frequently discussed among business managers and marketing practitioners, due to the findings that support the technology's ability to influence consumer behavior. The technology is offering consumers exceedingly product information, a pleasurable shopping experience and a greater interactive interface. LÄS MER