Sökning: "Emerging Consumers"

Visar resultat 1 - 5 av 178 uppsatser innehållade orden Emerging Consumers.

  1. 1. Time is Tik(Tok)ing: An Insight on Contemporary Media Consumer Behavior - An exploratory study on user-generated content’s potential impact on contemporary media consumption

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Hilal Ahmad; Isak Rydén; [2023-07-03]
    Nyckelord :Media consumption; user-generated content; fast media; TikTok; addictive behavior; trends; media multitasking; social TV;

    Sammanfattning : The drastic entrance and growth of TikTok during the last years have introduced new ways of consuming entertainment which has been adopted by individuals globally. Due to its novelty this type of media consumption is a rather understudies subject, which is why this study will explore new tendencies and behaviors occurring among consumers to provide inspiration for further research. LÄS MER

  3. 2. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Nyckelord :Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Sammanfattning : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. LÄS MER

  4. 3. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Tomke D'Souza; [2023]
    Nyckelord :Brand Activism; Brand Authenticity; Brand Attitude; Hyperconnectivity; Non-Target Markets;

    Sammanfattning : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. LÄS MER

  5. 4. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Zixiong Chen; Yidi Mao; [2023]
    Nyckelord :Social Media Marketing; Owned Media; Earned Media; Paid Media; Green Purchasing Behaviour;

    Sammanfattning : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. LÄS MER

  7. 5. The Formula to Success

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Julia Möller; Kajsa Knutsson; [2023]
    Nyckelord :Formula 1; High-profile sports teams; Sports Fans; Brands; Brand community; Consumer-Brand Relationship.; Business and Economics;

    Sammanfattning : Research question: How does the consumer-brand relationship evolve between fans and highprofile sport teams? Purpose: The aim of this thesis is to understand how the consumer-brand relationship evolves between fans and high-profile sports teams, more specifically, Formula 1 teams. It will explore the triadic relationship that exists with other consumers in addition to the dyadic relationship between a brand and a consumer. LÄS MER