Sökning: "Emerging Fashion Brands"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden Emerging Fashion Brands.

  1. 1. Keeping Up With The Heritage : An exploration of consumers emotional connections to heritage luxury fashion brands on Instagram

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Nathana Kauffmann; Fiona Byrne; Edith Andersson; [2022]
    Nyckelord :Brand Love; Brand Heritage; Luxury Fashion; Emerging Consumers; Visual Methods;

    Sammanfattning : Purpose The aim of this master’s thesis is to gain in-depth insight into the emotional connections of consumers to the brand heritage of luxury fashion brands. Another aim of the paper is to investigate how brand love is enriched by the communication of brand heritage dimensions on Instagram. LÄS MER

  3. 2. What makes a fashion apparel brand cool? : An exploratory study on Gen-Z men

    Magister-uppsats, Jönköping University

    Författare :Martin Rosén; [2022]
    Nyckelord :Brands; Coolness; Brand coolness; Gen-Z; Gen-Z men; Gen-Z consumption; Fashion consumption; Men and fashion; Fashion brands;

    Sammanfattning : Introduction: Gen-Z are emerging as new consumers in the market, with more demands on brands than previous generations. Despite studies have showcased that brands can be perceived as cool by Gen-Z consumers, there is so far no research investigating what drives a brand to be perceived as cool by Gen-Z consumers. LÄS MER

  4. 3. Virtual Luxury: A reality or a mirage? An exploratory study on the impact of blockchain technologies in the value creation for the luxury fashion industry

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Maya Hariz; [2022]
    Nyckelord :Blockchain Technologies; Luxury Fashion Brands; Value Creation; Collaboration; Value Co-Creation;

    Sammanfattning : The nationwide lockdowns experienced during the past couple of years have accelerated the pace of digitalization as people had to manage different tasks using the internet and other digital tools. This has impacted different sectors and industries among which is the luxury fashion industry, known for their conservative attitude in adopting innovative technologies. LÄS MER

  5. 4. Enhancing Fast Fashion Brands Through Environmentally Sustainable Efforts : An explorative study on Generation Z’s perceptions towards circular economy initiatives and its impact on Customer-Based Brand Equity

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Linnéa Blomberg; Julia Furman; [2021]
    Nyckelord :Circular Economy; Brand Equity; CBBE model; Fast Fashion; Generation Z;

    Sammanfattning : Purpose – The purpose of this study is to explore how environmentally sustainable efforts, in terms of circular economy (CE) initiatives, are affecting the customer-based brand equity (CBBE) of fast fashion brands. By considering the attitudes of Generation Z, fashion companies can build brands that respond to the environmental requirements of future decision-makers. LÄS MER

  7. 5. The Effortless Fashionista: A Study of Lead Consumers Production of Subjectivities Through the Adaption of Fast Fashion on Instagram

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Yulia Engqvist Johansson; Cecilia Hallgren; [2021]
    Nyckelord :Social Media; Instagram; Fast Fashion; Influencers; Netnography; Subjectivity; Business and Economics;

    Sammanfattning : Thesis Purpose: The main purpose of this study is to investigate what ideals lead consumers produce through the adoption of subjective positions that they offer to consumers. Thus, the research aims to contribute to existing theoretical knowledge of the production of consumer subjectivities. LÄS MER