Sökning: "Emerging Markets"

Visar resultat 6 - 10 av 523 uppsatser innehållade orden Emerging Markets.

1. 6. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Tomke D'Souza; [2023]
   Nyckelord :Brand Activism; Brand Authenticity; Brand Attitude; Hyperconnectivity; Non-Target Markets;

   Sammanfattning : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. LÄS MER

3. 7. Lessons for municipalities to steer the sustainable development of alternative housing : A case study of two co-housing projects in Helsingborg and Hamburg

   Master-uppsats, Linköpings universitet/Tema teknik och social förändring

   Författare :Jule Jeske; [2023]
   Nyckelord :co-housing; co-living; alternative housing; sharing; sustainable housing; Co-Housing; Co-Living; alternatives Wohnen; Sharing; nachhaltiges Wohnen;

   Sammanfattning : Decades of globalisation and urbanisation are posing intersecting social, economic, and environmental pressures on urban housing markets, that are pushing conventional housing provision to its limits. Accelerated by the covid-19 pandemic, alternative approaches to housing are coming to the fore. LÄS MER

4. 8. Tourist Behaviour in Emerging Markets: How can Brazilian tourists contributeto address Scotland's tourism challenges?

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Maria Luiza Siebenrok Meyer; [2023]
   Nyckelord :emerging markets; tourist behaviour; decision-making; Brazilian tourists; Scotland; Social Sciences;

   Sammanfattning : Emerging markets are becoming increasingly important in the global tourism sector, accounting for a significant portion of international tourist arrivals. Because of the constant changes that occur in emerging markets, their tourist behaviour and decision-making process vary from that of tourists from more established markets. LÄS MER

5. 9. Transnationalism challenges  of Saccos through diaspora accounts : Evidence from a Kenyan Emerging markets

   Master-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU

   Författare :Vinicky Odongo; [2023]
   Nyckelord :Internationalization; Saccos; challenges; diaspora accounts; remitances;

   Sammanfattning : A lot of empirical research has been done on Savings and credit cooperative Societies in Kenya for decades but majority have focused more on the challenges that these Sacco’s face. Most of these research have focused on finding ways of increasing the competitiveness of these Sacco’s within a certain geographical region. LÄS MER

7. 10. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Aiseosa Racheal Oshodi; [2023]
   Nyckelord :Emerging Frontier Market in Africa; Emerging Market; Frontier Market; Choice of Entry Mode; Multinational Corporation MNC ; Internationalization Strategy; Market Selection.;

   Sammanfattning : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. LÄS MER