Sökning: "Emil Azar"

Hittade 1 uppsats innehållade orden Emil Azar.

  1. 1. What is Swedishness? : - a qualitative research from the customer- and organisational perspective

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Emil Azar; Robin Hedvall; Markus Larsson; [2011]
    Nyckelord :Swedishness; COO; CSE;

    Sammanfattning : Purpose: The purpose of this thesis is to investigate what Swedishness is according to Swedish customers and how a company could communicate and benefit from the country-of-origin cue in its marketing strategy to attract customers.  Background: Marketing must be understood in the new sense of satisfying the customer needs. LÄS MER