Sökning: "Emil Brostedt"
Hittade 1 uppsats innehållade orden Emil Brostedt.
1. Creating Competitive Advantage by Rethinking B2B Software Pricing
Master-uppsats, KTH/Industriell marknadsföringSammanfattning : The choice of pricing model for software products is a complex procedure due to the different characteristics compared to physical products. This thesis investigates and compares software pricing models in a B2B setting, and describes how KAM plays a role in executing a pricing model. LÄS MER
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