Sökning: "Emil Ponnert"

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  1. 1. Video Goes Mobile: What Consumers Expect of Mobile Video Services

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emil Ponnert; Zora Rodriguez; [2007]
    Nyckelord :Mobile video services; UGC; User; Adoption; Technology;

    Sammanfattning : The purpose of this thesis is to explore what factors will affect the usage of mobile video services. As a secondary purpose, based on the above findings, some implications for providers of mobile video services are discussed. LÄS MER