Sökning: "Emilia Bulbeck"

Hittade 1 uppsats innehållade orden Emilia Bulbeck.

  1. 1. The Path to Persuasion: An investigation into how al-Shabab constructs their brand in their digital magazine Gaidi Mtaani

    Master-uppsats, Uppsala universitet/Informationssystem

    Författare :Emilia Bulbeck; [2017]
    Nyckelord :al-Shabab; terrorism; digital magazines; branding; rhetoric;

    Sammanfattning : Branding strategies are becoming increasingly important for terrorist organisations who need to take a more purposeful approach at imbuing aspirational associations to their organisations in order secure recruits and funds in an increasingly competitive environment. The creation and implication of these individual brands are further amplified through the sophisticated harnessing of ICT and digital media, where the harnessing of novel tactics and digital trends feed into the increasing use of branding. LÄS MER