Sökning: "Emilia Köpberg"

Hittade 2 uppsatser innehållade orden Emilia Köpberg.

1. 1. The Importance of Personal Branding and Social Psychology in Recruitment - May The Odds Be Ever In Your Favour

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Linnéa Bergman; Emilia Köpberg; [2015]
   Nyckelord :Personal Branding; Business Graduate; Recruitment; Personality; Personal Chemistry;

   Sammanfattning : Media has during the past years paid more attention to the usage of personal branding while applying for a job. This thesis aims to investigate how business graduates' personal branding efforts are perceived by recruiters, while also researching what other factors that might influence the decision of inviting a candidate to a first interview or employing a candidate. LÄS MER

3. 2. Butiksupplevelsens påverkan på prestationen - En kvantitativ undersökning av hur en butiks ekonomiska prestation påverkas av konsumenternas upplevelse i butiken

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Louise Andersson; Emilia Köpberg; [2012]
   Nyckelord :Consumer in-store behavior; Average purchase; Store evaluation; Store perception; Crowding;

   Sammanfattning : It is important for every store to have a good financial performance which can be affected by the average purchase and the number of customers in the store. Customers shopping experience can affect both of these factors and therefore it is important for retailers to know about how an in-store environment can affect this experience. LÄS MER