Sökning: "Emilia Marzouk"
Hittade 2 uppsatser innehållade orden Emilia Marzouk.
1. Mastering the Process of Change
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis Purpose: The purpose of this study is to increase the knowledge and understanding surrounding changes in loyalty programs. The aim is to further examine how a change in loyalty programs affects customer expectations and loyalty. LÄS MER
2. The Threats of Brand Rejuvenation: The Land Rover Defender Case
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Introduction: Brand rejuvenation stands for bringing brand up-to-date. Any brand might face at some point an aging issue. One way to handle this issue is to perform brand rejuvenation. However, the process of brand rejuvenation is not a simple process for the company. LÄS MER