Sökning: "Emilia Sörensson Wittberger"
Hittade 1 uppsats innehållade orden Emilia Sörensson Wittberger.
1. A Picture is Worth a Thousand Words - A qualitative analysis of how consumers identify themselves on Instagram
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose The purpose of this thesis is to contribute with knowledge on consumer identity in a social media setting and how companies can utilize this behaviour for effective marketing. Method The thesis adopts a constructivist perspective on how we interpret our interviewees, the reality and our own research role. LÄS MER
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