Sökning: "Emilia Sörensson Wittberger"

Hittade 1 uppsats innehållade orden Emilia Sörensson Wittberger.

  1. 1. A Picture is Worth a Thousand Words - A qualitative analysis of how consumers identify themselves on Instagram

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Caroline Garsbo; Emilia Sörensson Wittberger; [2014]
    Nyckelord :Instragram; Consumer Identity; Self; Personal Branding; Narrative; Business and Economics;

    Sammanfattning : Purpose The purpose of this thesis is to contribute with knowledge on consumer identity in a social media setting and how companies can utilize this behaviour for effective marketing. Method The thesis adopts a constructivist perspective on how we interpret our interviewees, the reality and our own research role. LÄS MER