Sökning: "Emilia Sjöblom"

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  1. 1. Brands Transfer of Meaning: An analysis of brands roles within product placement

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Anette Syversen; Emilia Sjöblom; [2006]
    Nyckelord :Dramaturgy; Narrative Technique; Product Placement; Brands and Meaning.; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of this thesis is to make a contribution, by connecting the transfer of meaning within the context of TV series. The meaning is transferred from the brand to the character in a TV series and then further to the viewer. LÄS MER