Sökning: "Emilie Theau Laurent Sery"
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1. Cultural heritage and branding of family firms in the French wine industry : A case of Burgundian wineries
Kandidat-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: The wine industry is often linked to family business, due to the tradition of some long-standing family winery. Scholars agree that, the family elements are a factor of success in this industry. A reason for this success can be found in the branding of wineries. LÄS MER
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