Sökning: "Emily Frost"
Hittade 1 uppsats innehållade orden Emily Frost.
1. Relationship Marketing in the Travel Industry : A Two Sided Perspective
Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)Sammanfattning : The purpose of this thesis is to analyze how Stockholm based travel agencies understand and use relationship marketing and how it is perceived by customers. Relationship marketing is defined by Grönroos as a building of relationships with customers to achieve mutual benefits. LÄS MER
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