Sökning: "Emir Krajinovic"
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1. E-loyalty 2.0 - En kvantitativ studie om e-lojalitetsutveckling inom olika kategorityper
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : With a growing e-commerce and all the benefits that come with it, e-loyalty has come to play a crucial part in the survival of e-tailers. However, studies have not fully explored the e-loyalty development process as to what kinds of different e-loyalty aspects are established, and how these aspects vary between category types. LÄS MER
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