Sökning: "Emma Ankarberg"

Hittade 1 uppsats innehållade orden Emma Ankarberg.

  1. 1. “I crashed my car into a cement pole and cried all the way home but my eye makeup was still perfect” : A qualitative study of members’ sense of belonging within Sephora’s commodified community: Beauty Insider

    Kandidat-uppsats, Södertörns högskola/Institutionen för kultur och lärande

    Författare :Emma Ankarberg; [2019]
    Nyckelord :commodified communities; participatory culture; fan culture; consumer society; sense of belonging; online communities;

    Sammanfattning : This study seeks to understand ways in which members’ experience a sense of belonging within Sephora’s own commodified community: Beauty Insider. Three research questions are presented, the final one being of highest importance: in which way do members of Beauty Insider experience a sense of belonging? To be able to understand the members, previous research is presented where Muniz & O’Guinn’s (2001) study on Brand Communities is essential, as well as the study conducted by Dholakia et al. LÄS MER