Sökning: "Emma Barrebo"

Hittade 2 uppsatser innehållade orden Emma Barrebo.

1. 1. Women's Reactions to Sexy Female Models - A Quantitative Study in an Online Apparel Retail Setting

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Emma Barrebo; Hanna Metsis; [2015]
   Nyckelord :Sexual appeals; Sex in advertising; Sexual movement; Nudity; Online retail;

   Sammanfattning : This thesis explores how female sexual appeals in advertising affect female consumers. The effects on arousal levels as well as respondents' affective, cognitive and conative responses were examined. Two commonly used types of sexual appeals were studied: sexual movement and nudity. LÄS MER

3. 2. The Different Roles of Online Platforms - A Study of How Online Consumer Search Behaviour Varies Over the Consumer Decision Process

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Emma Barrebo; Carl Edin; [2012]
   Nyckelord :online consumer search behaviour; online platforms; consumer decision process; involvement; search and experience goods;

   Sammanfattning : Although online consumer behaviour is a popular topic in modern marketing research, little is known of how consumers practically use different Internet sources in decision-­- making. The purpose of this paper was to investigate if the consumer's choice of online sources of product information varies over the decision process. LÄS MER