Sökning: "Emma Carlzon"

Hittade 2 uppsatser innehållade orden Emma Carlzon.

1. 1. Generation Z has opened the can

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Emma Carlzon; Isabella Rammasi; [2021]
   Nyckelord :Snus; White tobacco-free snus; Generation Z; Branding strategies; Digital marketing; Symbolic Consumption; Influencer-marketing; Lyft; Social Sciences;

   Sammanfattning : This study has examined the relationship between the increase in consumption of white snus among Generation Z in Sweden and the branding strategies used by the nicotine brand LYFT. The purpose of this research has been to gain an understanding of how a brand can market a regulated product to a young consumer segment by conducting strategic communication prefered by these young individuals. LÄS MER

3. 2. Media om integration - en kritisk diskursanalys om integration på arbetsmarknaden efter flyktingkrisen 2015.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för socialt arbete (SA)

   Författare :Emma Carlzon; Tobias Nilsson; [2019]
   Nyckelord :arbetsmarknad; kritisk diskursanalys; media; integration; flyktingkrisen 2015;

   Sammanfattning : The aim of this study was to seek an understanding of how media presents integration within the market of labour, with focus on problems and its causes, after the refugee crisis in 2015. Our approach has been the analyzing of 24 discussion articles from three different newspapers which are; Aftonbladet, Svenska Dagbladet and Dagens Nyheter. LÄS MER