Sökning: "Emma Laurel Craven-matthews"

Hittade 2 uppsatser innehållade orden Emma Laurel Craven-matthews.

1. 1. When Big Fish Eats Small Fish: the acquisition of Ben & Jerry's by Unilever

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Emma Laurel Craven-Matthews; Asta Nordlund; Zakariae Fouzbi; [2021]
   Nyckelord :Ben Jerry s; Unilever; authenticity; brand identity; brand acquisition; brand structure; corporate brands; product brands; Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. The authentic influential identity

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Annie Jeppsson; Emma Laurel Craven-Matthews; [2021]
   Nyckelord :identity construction; authenticity; social media influencers; Instagram; Belk; Goffman; Business and Economics;

   Sammanfattning : .... LÄS MER