Sökning: "Emma Ljungberg produktplacering"

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  1. 1. Produktplacering : ett sätt att kommunicera varumärkesidentitet?

    Magister-uppsats, Ekonomiska institutionen

    Författare :Emma Ljungberg; Isabel Rodrigo; [2002]
    Nyckelord :Business and economics; product placement; brand identity; marketing communication; consumer behaviour; Staffan Hård af Segerstad; Ekonomi;

    Sammanfattning : Background: The consumers of today have the possibility to choose from a wide range of products and services. Consequently, the ability to differentiate the products is essential for the brand owners. LÄS MER