Sökning: "Emma Mathilda Lyppert"

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  1. 1. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Emma Mathilda Lyppert; [2021]
    Nyckelord :Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

    Sammanfattning : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. LÄS MER