Sökning: "Emma Perlelin"

Hittade 1 uppsats innehållade orden Emma Perlelin.

1. 1. The Beef About Meat: Understanding Meat Avoidance in Sweden

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Ami Rackham; Emma Perlelin; [2020]
   Nyckelord :Human supremacy; Intentions; Gender stereotypes; The social identity theory; The theory of planned behaviour;

   Sammanfattning : Despite a constant sustainability debate and an extended product portfolio of meat substitutes, avoiding meat is not an obvious choice in Sweden. Therefore, a study aimed to investigate what drives the intention to avoid meat was conducted. LÄS MER