Sökning: "Emma Sirén"

Hittade 1 uppsats innehållade orden Emma Sirén.

  1. 1. En kvalitativ studie om hur företag använder content marketing för att skapa lojala kunder

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Jennifer Sirén; Emma Persson; [2016]
    Nyckelord :content marketing; storytelling; relationship marketing; loyalty; content marketing; storytelling; relationsmarknadsföring; kundlojalitet;

    Sammanfattning :  Abstract  Titel: Content Marketing - A study of how companies work with content marketing to create loyal customers  Authors: Emma Persson and Jennifer Sirén  Supervisor: Navid Ghannad  Examiner: Hélène Laurell  Level: Bachelor Thesis in Business Administration, focusing on  International Marketing (15 ECTS), Spring-2016  Keywords: Content marketing, storytelling, customer loyalty, relationship marketing  Purpose: The purpose of the study is to gain a better understanding of how businesses use content marketing to create loyal customers.  Frame of References: This section begins with storytelling and content marketing, followed by relationship marketing and customer loyalty. LÄS MER