Sökning: "Emma Streman"

Hittade 2 uppsatser innehållade orden Emma Streman.

1. 1. Dynamic Business Model Development in Multi-Sided Markets -a case study of entrepreneurial firms

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Emma Streman; Victor Berglund; [2012]
   Nyckelord :Business models; Business model development; Network externalities; Two-sided markets; Entrepreneurial firms;

   Sammanfattning : Through a multiple case study of entrepreneurial firms operating in two-sided markets, we investigate how customers' and consumers' are affecting the business model development. By taking a dynamic approach to the business model concept we found that firms' customers and consumers affect the business model development continuously through the firm's process of choosing what customers and consumers to target, understanding these and developing a relevant value proposition. LÄS MER

3. 2. Hantering av negativ eWOM på Twitter - Ett sätt att skapa kundrelationer

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Mimmie Blomberg; Emma Streman; [2010]
   Nyckelord :Twitter; Social Media; Word-of-mouth; Crises Communication; Marketing Signals;

   Sammanfattning : Consumers are facing a wide selection of brands trying to get their attention. An increasing amount of corporations are incorporating non-traditional media in their marketing strategies as an attempt to build relationships with their customers. LÄS MER