Sökning: "Emma Svantesdotter"

Hittade 2 uppsatser innehållade orden Emma Svantesdotter.

  1. 1. Waste Not, Want Not - Suboptimal Food and the Grocery Shopping Practices of Sustainably-Minded Consumers

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Emma Svantesdotter; [2019-09-10]
    Nyckelord :suboptimal food; grocery shopping; shopping practices; practice theory; food waste;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. The Influence of Reviewers on Millennial Consumers

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Emma Svantesdotter; Hoa Mai Tran; Ana Guerra; [2017]
    Nyckelord :millennials; electronic word-of-mouth;

    Sammanfattning : Background: The digital world of today alters the way consumers search, communicate, and perceive information significantly. Specifically, the traditional word-of-mouth, which refers to the exchange of information between consumers about products and brand, has become digitalized. LÄS MER