Sökning: "Emma Venngren"

Hittade 1 uppsats innehållade orden Emma Venngren.

  1. 1. Employer attractiveness of the Swedish Armed Forces : A quantitative study of gender differences and the effects of employer brand attributes and social media in the government authority sector

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Karin Jorlöv; Emma Venngren; [2014]
    Nyckelord :;

    Sammanfattning : The main purpose of this degree project has been to examine the effects of employer brand attributes and activities on social media to the employer attractiveness of the Swedish Armed Forces. We aimed to make theoretical contributions to the fields of employer branding and social media marketing, and test a unique conceptual model for the government authority. LÄS MER