Sökning: "Emma Wähl"

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    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Heidi Hiltunen; Emma Wähl; [2021]
    Nyckelord :Sustainability labels; Priming; Nudging; Online fashion retailing; Sustainable consumption;

    Sammanfattning : Sustainability within fashion retailing is a subject attracting increasing attention and the clothing industry has a large environmental and social impact. Several online fashion retailers have adopted sustainability labels in their assortments in order to meet the new demands and impact the customer behavior. LÄS MER