Sökning: "Emma Winblad Von Walter"

Hittade 1 uppsats innehållade orden Emma Winblad Von Walter.

  1. 1. Communication and sales channels' role in international market entry for innovative new venture firms : A case study on TLight

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Emma Winblad von Walter; [2017]
    Nyckelord :International market entry; Sales and communication channel strategies; New ventures; Customer perceived value;

    Sammanfattning : Globalisation has taken the world by storm by opening opportunities for new markets and easier communication. The general economic climate during the last decade is one reason to this, and the impact has resulted in internationalisation as a key strategy for survival. LÄS MER