Sökning: "Emmanuel Ero"

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  1. 1. Differences in the Perception of Brand Personality

    Magister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Liam Karlsson; Emmanuel Ero; [2018]
    Nyckelord :;

    Sammanfattning : Background: The process connected to understanding perceived brand personality is discussed as well as how perceived brand personality may be affected by different cultures. Finally, the reader is introduced to the sportswear fashion industry, namely Adidas. The research questions are introduced. LÄS MER