Sökning: "Emotional Appeals"
Visar resultat 1 - 5 av 26 uppsatser innehållade orden Emotional Appeals.
1. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals
Master-uppsats,Sammanfattning : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. LÄS MER
2. To (m)eat or not to (m)eat? : Exploring the effectiveness of message appeals on packaging of meat substitutes, focussing on reaction.
Magister-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: Environmental sustainability and climate change are of increasing concern. The agriculture and food sector generate a large negative impact on the environment, and whilst the awareness is increasing, limited change in behaviour is visible. LÄS MER
3. Rädsla som retorisk strategi : En kritisk multimodal analys som jämför WWF och Greenpeace miljökampanjbilder och desseffektivitet
Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapSammanfattning : Climate change is one of the greatest challenges of modern times. Environmental organizations do their utmost to inform the public about environmental problems and to invite action to prevent them. To this direction, they run campaigns with posters that combine images and text and evoke emotions in the recipient about these issues. LÄS MER
4. Influencing consumer behavioural intentions: Reducing household water consumption
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Although the topic of sustainability communication has been extensively studied since the 1970s, there remain gaps and contradictions, e.g. the effectiveness of communication strategies for influencing individual pro-environmental behaviour change. LÄS MER
5. Consumer engagement in online brand communities: A netnographic study on Gymshark's Facebook brand page
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Consumer engagement on online brand communities has increasingly become a field of interest among marketers. As the process of online consumer engagement is different from traditional ones, it continued to impose challenges to the marketers to take different strategies. LÄS MER