Sökning: "Employee branding"

Visar resultat 1 - 5 av 192 uppsatser innehållade orden Employee branding.

1. 1. To what extent is sustainability valued when choosing a workplace?

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Emma Kristoffersson; Isabella Millings; [2023-09-22]
   Nyckelord :sustainability; corporate sustainability; corporate social responsibility; sustainable employer branding; organizational attractiveness; sustainable human resource management; behavioral finance;

   Sammanfattning : In the current competitive business environment, organizations face a formidable challenge in attracting and retaining talented employees (Das & Baruah, 2013). Offering competitive salaries, comprehensive benefits, and nurturing a supportive work environment are recognized as essential factors that job seekers increasingly emphasize in organizations, whose work culture aligns with their values (App et al. LÄS MER

3. 2. Digitalisering och framtidens HR-arbete - Påverkar digitaliseringen rekryteringsprocessen & yrkesidentiteten hos HR-praktiker?

   Kandidat-uppsats, Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskap

   Författare :Linnea Kling; Oskar Karlsson; [2023-09-07]
   Nyckelord :AI; Digitalisering; HR; Rekrytering; Yrkesidentitet;

   Sammanfattning : I denna studie har vi undersökt hur digitaliseringen av rekryteringsprocessen påverkar HR-praktikers arbete och yrkesidentiteter. Syftet var att genom intervjuer fånga dessa upplevelser för att sedan koppla ihop med teorier och tidigare forskning på området. LÄS MER

4. 3. Employer Branding incongruence : A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden

   Kandidat-uppsats, Jönköping University

   Författare :Emma Steén; Ebba Blomberg; [2023]
   Nyckelord :Employer branding; Identity formation; Work-life Balance; Fresh-start mindset; mobile technology; Generation Z;

   Sammanfattning : Background:  Employees are the basis upon which a successful firm is built. Today, it is a talents market, and companies must prioritize their employer branding strategies and improve their employee value proposition to attract and retain the best talent. LÄS MER

5. 4. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Nyckelord :Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Sammanfattning : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. LÄS MER

7. 5. Between Discursive Power, Visibility and Resistance: A Critical Study of Employee Ambassadorship on Social Media

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Alessandra Sossini; [2023]
   Nyckelord :employee ambassadorship; employee communication; social media; power; Foucault; discourse; visibility; surveillance; resistance; Social Sciences;

   Sammanfattning : Social media offers employees new opportunities to contribute as communicators and ambassadors to the strategic communication of organizations. However, this study problematizes the prevailing normative and managerial-dominated understanding of self-initiated employee ambassadorship on social media, which neglects power structures in which employees’ communication on social media is embedded. LÄS MER