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Visar resultat 1 - 5 av 47 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Employer Branding incongruence : A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden

    Kandidat-uppsats, Jönköping University

    Författare :Emma Steén; Ebba Blomberg; [2023]
    Nyckelord :Employer branding; Identity formation; Work-life Balance; Fresh-start mindset; mobile technology; Generation Z;

    Sammanfattning : Background:  Employees are the basis upon which a successful firm is built. Today, it is a talents market, and companies must prioritize their employer branding strategies and improve their employee value proposition to attract and retain the best talent. LÄS MER

  3. 2. Attracting Talent in North of Sweden : A qualitative study on the extent of Person-Organization Fit and Employer Branding for the purpose of talent attraction

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Olivia Andersson; Zara Karbalai; [2023]
    Nyckelord :Talent; talent management; talent management lifecycle; talent management process; Attracting; attracting talent; attracting talent management; Employer branding; Employer branding and talent management; Employer branding and P-O fit; Employer branding and attraction; North; North of sweden; talent north of Sweden; P-O fit; P-O fit and talent management; P-O fit and employer branding; Context; Context and strategy; Talent attraction and context; global talent management;

    Sammanfattning : Companies in the North of Sweden are expressing big difficulties to acquire the right competency and the right people to fill voids in their organization. The purpose of this research paper was to gain an understanding of how companies in the north work with selected contributing factors, affecting their ability to attract talent. LÄS MER

  4. 3. Environmental-oriented CSR communication and the attractiveness of employers : From a potential employee perspective

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Tobias Helgesson; Jonatan Petersson; [2021]
    Nyckelord :CSR; Communication; Environmental-oriented CSR; Attractiveness; Job advertisement; Employer attractiveness; Employer brand;

    Sammanfattning : The purpose of this bachelor thesis was to extend the knowledge of how environmental-oriented CSR communication in job advertisements affects the attractiveness of employers from a potential employee perspective. The study was based on three theories, Employer brand, Social identity theory, and Signaling theory, and the concept of environmental-oriented CSR communication. LÄS MER

  5. 4. “All That Is Solid Melts Into Virtual Work”: A study of the implications of the Covid-19 pandemic on contemporary Employer Branding through the lens of Social Acceleration

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Henrik Ernstsson; Fredrika Hållén; [2021]
    Nyckelord :employer branding; employer brand; social acceleration; strategic communication; Spotify employer brand; work norms; social change; virtual work; remote work; digital labour landscape; resonance; Covid-19; arbetsgivarvarumärke; arbetsgivarvarumärkning; arbetsnormer; distansarbete; virtuellt arbete; digitala arbetslandskap; social förändring; Social Sciences;

    Sammanfattning : Impelled by the Covid-19 pandemic, the labour market is undergoing remarkable structural change towards increasingly digitized and remote forms of work. The purpose of this paper has been to study the social change in work norms instigated by the Covid-19 pandemic, with the aim of contributing to a more nuanced understanding of contemporary employer branding as a form of strategic communication in virtual and hybrid labour landscapes. LÄS MER

  7. 5. Non-core business talent attraction

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Karin Törnblad Davidsson; [2021]
    Nyckelord :talent attraction; marketing; HR; employer branding; values; recruitment platform; core business; non-core business; reputation; Business and Economics;

    Sammanfattning : Research Question and Purpose: The research question will investigate what talent attraction looks like in non-core businesses sharing the name of the core business. The purpose of this thesis is to explore talent attraction in the context of non-core businesses sharing the name of the core business. LÄS MER